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商品編號： 9-398-101 出版日期： 1998/03/09 作者姓名： Paine, Lynn Sharp;Crawford, Robert J. 商品類別： General management 商品規格： 25p 再版日期： 2001/07/27 地域： China 產業： Appliances;Retail trade 個案年度： 1995 - 1997
商品敘述：
Zhang Ruimin, founder and CEO of China''s Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China''s first global brand names, has successfully turned around other failing enterprises by infusing its distinctive culture and management style, it is not clear whether that approach will work at Red Star. Both Haier and Red Star are "collective enterprises.
涵蓋領域：
Acquisition;Acquisitions;Information technology;Management philosophy;Organizational change;Organizational culture;Success
相關資料：
Video Supplement, (9-399-514), 15p, by Lynn Sharp Paine, Jennifer Benqing Gui
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